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New service launched to help with cow's milk allergy in infants

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Mid Essex Clinical Commissioning Group (CCG) has launched a new rapid access service to help families whose children suffer from cow’s milk protein allergy.

Around 5% of infants have an allergy to a protein found in cow’s milk and some of these infants require specialist milks.

If an allergy to cow’s milk protein is suspected in your baby; your GP or Health Visitor can now refer to a specialist dietician from Oviva for a comprehensive assessment including a full allergy history to make sure they have the right diagnosis and are on the right treatment.

This service is made up of a team of expert dieticians who can offer individual support within 72 hours of GP referral.

If the diagnosis is confirmed, this dietician will support you with managing your child’s allergy right through when they are weaning and then with the safe reintroduction of cow’s milk at the appropriate time. Parents will also be able to access the Oviva Smartphone App to support and educate them.

Catherine Hamilton, Deputy Chief Pharmacist for Mid Essex Clinical Commissioning Group said: "This is a novel service with rapid and intensive support for infants who suffer from cow’s milk protein allergy. The fact that an expert dietician is available over the phone or through the Oviva smartphone app means that the service is flexible to the needs and lifestyles of the parents or carers. We are really excited to be working with Oviva to deliver better care for these infants and their families."